Things you'd change about Zelfs

The only thing I'd change, or improve is probably a better word, is the consistency of the painting quality. A lot are perfect, but I do see quite a few with dodgy paint jobs!

- Sometimes they have one leg longer than the other, so they stand up pretty weirdly... So yeah, fix that.
- Wacky paintjobs.
- Better distribution.
- New head mold for the larges, similar to mediums.

Oh yes definitely this.

I also think they either need to increase the amount of the rares or make it somehow easier to get them. As zelfs get more popular it's only going to get harder and harder to find them. The distribution is bad enough. I see collectors and parents & kids getting tired and frustrated to the point of quitting collecting over hunting those. I know I'm pissed at never feeling like I even had a chance at Jewely. I check TRU once a week. It barely got any series 2.

My only wish is that they weren't so hard to find.

As someone who does a lot of marketing for her own job, I completely understand the idea of chase figures to promote and drive interest in a toy line, so I don't expect the rares to be more available. The whole point of chase figures is that they are very tough to get, that is what makes people talk about the toy line with their friends and with other collectors. And generating hype these days is a large portion of sales for things like this.

However, I also understand the other side of things too. I've seen so many people posting on the Zelf Facebook page about how upset their kids are that they can't have Clover or Jewely, and that makes me sad. A toy line should be there for the kids, not for the adult collectors who want rare figures.

As for myself, if I could influence the toy line I'd like the paint jobs to be a little more carefully layered. I've passed on quite a few Zelfs in the store that I would have liked to own because of the bad paint jobs, and because of poor distribution I never see that character again.

The scented Zelfs. They just seem so poor compared to other scented toys, despite their designs being so adorable.

I honestly don't mind the rare toys, even though it's a pain. There's always going to be toys that kids can't get their hands on for one reason or another, and more often than not, I would imagine those kids want it more because they can't find it as opposed to it being their favorite. Of course, it's a shame for those kids who really do love Jewely and co more than the others.

Having said that, I know that when I was a kid and I found something that was rare or HTF the excitement of finally getting one was intense! And if I didn't get it - Well, I had other toys. But that's just me, I guess.